There were a couple of blogs that I loved following early on (one of them Butteryum); that’s what made me decide to start writing one. It’s kind of strange feeling in the beginning — putting your thoughts out there for the whole world to see. Part of you hopes that people magically find you and connect with what you’re saying, but there is also a small part that hopes no one sees it (I’ve gotten over that).
Few of us enjoy the readership of the big name blogs. I think that’s why so many blogs are short lived. Just because you write it doesn’t necessarily mean that readers and revenue will follow. It’s sad to find a blog you’ve cared about hasn’t had a post in ages, but it’s understandable too. Blogging takes time, and as lives change that time can be hard to find.
What makes an influential blog?
I’m here to make the case this morning that a blog can be one of influence and rewarding for the blogger even if you’re not a household name. The question is, “have you said something that someone somewhere needs to hear?”
I had a letter last week from a young Army wife. She and her husband are being transferred to Poland later this year. For the average American (that would have been me back in 2009), this can be unsettleing. We had no idea what to expect, and all kinds of questions crossed our minds back then. Will it be grey and dingy? Will you be able to buy things you’ll want and need? Will anyone speak English? Will our home be freezing in the winter? The letter said that reading about our experience had given them some peace of mind.
It’s always nice to hear from a reader, but to hear that you’ve inproved someone’s outlook or given them confidence about the future, well. . . it touches my heart.